VISUAL DESIGN - BRAND
“ e 家充”品牌识别系统
e-HOME CHARGING BRAND DESIGN
打造智慧 e 家充品牌
‘e-Home Charging’ is one of the business line brands of State Grid Smart Internet of Vehicles Technology Co., Ltd. Products of ‘e-Home Charging’ should be directly connected to the State Grid Smart Internet of Vehicles platform through the e-Charging APP to get started. The platform will dynamically adjust the charging time and power based on the user's electricity demand by sensing the changing trend of the grid-side load. On the premise of meeting the user's charging needs, it maximizes the application of peak shaving and valley filling technology to allow users to enjoy preferential electricity prices while alleviating the load pressure of the State Grid.
设计策略
为e家充打造一个有辨识度、有温度和安全感的品牌识别系统。这一识别系统不仅要承载着企业发展的愿景和价值观,同时要让用户第一眼就识别出与主品牌——国网智慧车联网的紧密联系,体现家充和便捷充电、绿色低碳的视觉传达,确保品牌心智建设。
Create a recognizable, friendly brand visual identity system for the e-Home Charging brand. The visual system should not only carry the company's philosophy but also allow users to recognize the close connection with the parent brand - State Grid Smart Car Network at first glance, embody the visual communication of home charging and convenience charging, green and low-carbon, and ensure the brand mind building accomplishment.
设计方案
字母“e”形态上融合“家”和“充电枪”的轮廓于一体,为电动汽车的英文 electric vehicle 的英文首字母缩写,代表新能源电动汽车领域;同时,“e”也是 energy 能源和 electricity 电力的首字母,表明了公司的能源电力行业属性;“e”更是 eco-friendly 环境友好的首字母,代表了公司建设环境友好型社会的追求。在传承国网电动汽车品牌基因的基础上,融合 e 家充自身的品牌特性进行设计。下半部分为字母“v”,形态上结合绿叶的轮廓,象征着环境友好,减碳环保的新能源科技。