VISUAL DESIGN - BRAND - GRAPHIC DESIGN, TYPOGRAPHY, DIGITAL, PRINT

积成智通新能源｜品牌塑造

BRAND RENEWAL

积成智通新能源品牌于2024年5月正式发布，我独立完成了品牌标识及视觉系统的塑造，大胆的设计焕新表达了品牌精进创新、更好地服务用户、走向全球的发展决心，本次升级致力于帮助品牌建立更具有现代感、简洁及国际化的品牌形象。JiCheng ZhiTong New Energy brand was officially launched in May 2024. I independently completed the brand refresh. The bold design renewal expresses the brand's determination to innovate as they evolve to serve their customers better, and plan for global expansion. This upgrade is committed to helping the brand establish a more modern, minimalist and international brand image.

塑造品牌标识

积成智通是上市公司积成电子旗下专注新能源领域的子品牌，核心业务为电动汽车充换电设备、动力电池等新能源汽车配套产品的设计、制造、开发和运营。从品牌定位出发，融合主营业务，通过品牌标识和视觉系统向外传达其“为用户提供满意的专家型服务”的品牌理念。JiCheng ZhiTong is a sub-brand of the listed company iESLab that focuses on the new energy field with core business in product design, manufacturing, development and operation of new energy vehicle supporting products such as electric vehicle charging and swapping equipment and power batteries. Starting from brand positioning and integrating its main business, the design strategy is spreading its brand concept of "providing users with satisfactory expert services" through the brand logo and visual system.

品牌标识以六边形为图形基础，融合品牌名称与产品轮廓。六边形象征着多方面出色、全面发展；六边形也是电动汽车电池模块立体图简化后的轮廓边缘，象征着能量；寓意着积成智通对智能充电一站式服务商定位的精进追求；更传递企业不断向用户提供专业品牌服务的理念；希望通过全新品牌标识，全方位传递企业价值，助力企业更多更全面的发展。The logo is based on a hexagon, integrating the brand name and product outline. The hexagon symbolizes excellence in many aspects and comprehensive development; the hexagon is also the outline edge of a simplified three-dimensional image of an electric vehicle battery module, symbolizing energy; it implies JiCheng ZhiTong's pursuit of positioning itself as a one-stop service provider for smart charging; it also conveys the company's concept of continuously providing professional brand services to users; the design aims to communicate the company's value in all aspects through the new logo, and helps the company develop more comprehensively.

色彩组合上，选择“生机绿”与“能源绿”的渐变体现绿色可持续发展与能源的流动、生生不息、蓬勃发展。并以母公司的“科技蓝”为基础，既巧妙地与母公司想链接，又传递出企业的科技属性。
In terms of color combination, the gradient of ‘Vitality green’ and ‘Energy green’ reflects the flow, endlessness, and vigorous development of green sustainable development and energy. Based on the parent company's ‘Tech blue’, which not only cleverly links with the parent company but also conveys its technological attributes.

标识与辅助图形应用

品牌产品手册设计

产品手册: Before & After

公司产品手册不仅是几页纸的排版，更是公司品牌实力的体现，形象的树立利器。这一版设计重新梳理了逻辑架构、文案策划，将全系列产品充分整合，遵循公司品牌规范并充分运用品牌符号，精细雕琢设计细节，呈现全新的品牌形象，为营销赋能，提升企业品牌市场影响力。

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